 Understand How Employers Screen Cover Letters |
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Use Design That Saves Employers Time |
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The Importance of Powerful Content |
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Why Most Cover Letters Fail |
Who Is Your Audience and
Understanding What They Want To Hear in Your
Letter |
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Analysis of 3 Wants Ads and Match Response Letters |
Techniques to Create Paragraph Headings That
Result
in High Response Rates and Requests For Interviews |
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Developing Strong Skill Headings and Strengthening
Weak Job Titles |
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Letters That Put You In The Top 5% to 10% of
Qualified Applicants |
Redundancy - You Must Restate Your Top Selling
Points Or You
Resort To Weak, General Statements |
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The Power of a P.S. - Two Success Stories Where
a P.S. Landed The Job |
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Don't Get Gimmicky - It Doesn't Work |
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Your Introductory Paragraph |
The Headings and Content in the Body of Your
Letter Presents Your Case
and
Makes An Argument As To Why An Employer Should
Interview You |
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The Closing Paragraph |
Opening Phrases You Can Use To Begin Your Paragraphs
And Make Cover
Letter Writing Easy |
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The Importance of Follow-Up |
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Follow-Up Success Stories That Landed In Obtaining
The Job |
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FAX Your Letter If That's An Option |
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Apply Even If You Don't Have Every Skill |
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If You Think You're Not Qualified - What Employers
Really Hire For |
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Answering Blind Want Ads |
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Answer Ads As Soon As Possible |
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Your Salary History - Providing Salary Information |
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Address Your Letter To A Specific Person |
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Cover Letter Worksheet |
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The Importance of Customizing Your Cover Letter |
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Contacting Employers Who Haven't Advertised |
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Look For The Yes's and Step Over The No's |
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Targeting The Correct Decision Maker |
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If You Don't Call Employers |
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Generic Letters - A Last Resort |
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Generic Letter That Still Generated a 50% Request
for Interviews |
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Don't Send Resumes That Are Weaker Than Your
Cover Letter |
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Matching A,B,C,D - The Employer's Criteria To
Your Skills and Abilities |
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Graphing How Employer's Respond To Your Cover
Letter |
Cover Letter Critique - Critical Questions
To Determine If Your Letter Will Hit The Mark!! |