My experience working with professionals in the Public Relations fields include PR Directors, PR Consultants, Writers of Press Releases and Collateral Materials, Community Liaison Representatives, Governmental Town Meeting Representatives and Shareholder Representatives...to name a few.

Brandon contacted me to help him with his resume because it was not generating interviews for higher level PR positions. He was employed as a Sales Manager with a national business college yet had extensive responsibility for promoting the corporation to agencies who referred students for enrollment. Over 35% of new sales were generated from agency referrals, so Public Relations with this group was very important to the school.

Take a look at a section from Brandon's before resume below. Does it cause your image of Brandon's skills and abilities to drop compared the description you read above of Brandon's job duties? Now read the after description is it much more descriptive of the true level of duties that Brandon was responsible for?

Of these two examples, which one presents Brandon as having strong Public Relations and Community Liaison experience. These before and after examples are typical of what many job seekers can achieve when they replace weak or unrelated job titles with skills headings that market the true nature of their job responsibilities. Using numbers to paint a big picture is also very convincing and results in more interviews and higher salary offers.

$9,000 Salary Increase
The first resume workshop in this site shows how Fran's after resume resulted in a $9,000 salary increase. Fran wanted a $33,000 Corporate Customer Representative job but her resume created an image of her being at a $20,000 to 24,000 salary level -- that's $9,000 to $13,000 beneath her goal.

What Level Does Your Resume Market You At?
If you are curious to see what level your resume is marketing you at … then be sure to read and use the graphing techniques in my first workshop. By graphing the job titles used in Fran's resume it's easy to see why her resume failed … and once you understand this … you will understand why the majority of resumes fail. You'll then understand how to analyze your job titles and see if you are better off using them or replacing them with skill headings that market you more effectively.

Most People Have Job Titles that Weaken Their Image
I estimate that at least 85% of all job seekers have job titles unrelated to their current career goals … and that they are much better off using skill headings rather than job titles to land higher salaries and double and triple their interview rates.

For example, Fran had been a Directory Operator but in most people's minds that doesn't sound like she's at the level of a Corporate Customer Representative making $33,000 … that's because most people don't view directory operators as providing true customer service. Most people say that Directory Operator sounds like someone making only $20,000. However, by using the 12 Questions in my Proven Resumes Series, Fran wrote a new description of her duties as a Directory Operator that described her being selected out of 100 Directory Operators to provide specialized Customer Service to the Governor's Office and Political Dignitaries in the Washington State Capitol … now that information begins to change our image of Fran doesn't it? That makes her sound much more like someone being able to command $33,000.

Which sounds like a better match for the $33,000 Corporate Customer Service Representative goal… her old job title of Directory Operator … or a skill heading like Customer Service Representative to State of Washington Account. In Fran's actual resume we used the heading of Customer Service Representative but you can see how you can play with skill headings to control and elevate your image … this is one strategy I explain in detail with examples throughout my book, Proven Resumes: Strategies That Have Increased Salaries, and one of the strongest things I can offer you as a resume writer … just in case you don't have the time or patience to write your own.

Going from 0% to 100% Interview Rate
By using skill headings that matched her goal, Fran went from a 0% interview rate to a 100% interview rate -- meaning none of her prior resumes had landed an interview but her new resume landed an interview for each position she applied for.

Click here to learn other ways we improved Fran's resume and landed her a job paying $9,000 more click here to read my first set of resume workshops! If you've entered my site via this page, be sure to go to my main website's home page for an overview of more than 60 Free Resume & Job Search Workshops that include tons of Resume Tips for 45 Career Fields, Job Search, Electronic Resume, Cover Letter, Interviewing, Networking and Confidence Building strategies.

The testimonials throughout my site describe salary increases ranging from $10,000 to $30,000 and more. Here's one of my most recent ones:

In Summary
If you need additional help identifying and describing your Public Relations experience and labeling it with strong skill headings, you may want to consider purchasing my book, Proven Resumes Strategies That Have Increased Salaries.  It will take you through the steps that Brandon and I followed to create the skill headings and statements shown above.

This book is targeted for job seekers with a salary range of up to $100,000+ and provides over 2,000 skills, skill headings and sample sentences for over 40 career fields and a transferable skills list. It also provides extensive resume examples and worksheets to help you identify your skills and market them to match the jobs you want. For a complete description click on the link below.

http://www.free-resume-tips.com
Phone: 425-398-7378
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