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As a Job Placement Specialist for the University
of Washington, Bothell I worked extensively with graduates from
Bachelor of Science in Nursing, Business Administration, Education
and Liberal Arts programs. I've also worked with graduates of
engineering, mathematics, statistics, science, zoology, fisheries
and environmental programs - to name a few.
Many university graduates have gained valuable
experience that relates to their career goals while completing
their degrees. Yet their resumes fail to market such experience
effectively. Obtaining a university degree is very important,
yet many employers spend more time reviewing and appreciating
both "paid and unpaid work experience" rather than
education. Therefore, it's important that your resume effectively
market whatever experience you've gained that relates to the
type of jobs you want. It's important not to bury such experience
or skills with weak job titles or an irrelevant chronological
format.
Sarah is a good example of a student graduating
with a four year degree in Business Administration but with a
resume that makes her appear like an entry level worker.
She wants to use her education and marketing
background to land an Outside Sales or Marketing Management Trainee
position starting in the $28,000 to $30,000 range. Take a moment
and read these abbreviated sections from Sarah's before resume.
What key information can you pick out that Sarah has buried and
should build her new resume around?
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Objective: |
Seek a marketing position using my strong communication, |
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leadership and customer service skills. |
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Extracurricular Activities: |
Austin University, Marketing Association - Chaired
meetings, |
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lead research projects and groups of marketing
students as Association Vice President. |
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Internship: |
Conducted marketing research and served as assistant
to VP of |
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Marketing for New Trends Market Research Corporation. |
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Employment History: |
Produce Department, Sales Associate, Albertson's
Food Store |
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Commercial Accounts Department, Customer Service
Representative, Costco
Exhibit Set-Up, Tradeshow Representative, Tramco Marketing |
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Now take a look at the summary section and
key headings from the new resume I wrote when working with Sarah.
Do these headings and descriptions do a better job of marketing
her for an Outside Sales or Marketing Management position? Which
resume makes Sarah look much more qualified and worth a higher
salary?
Seeking an Outside
Sales or Marketing Management position utilizing
the following experience:
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Working
directly with the Vice President of Marketing for a national
marketing research firm to conduct customer
demographic, purchasing and internet usage trends. |
Serving
as Vice President of the Austin University Marketing Association
comprised of 750 members. |
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Marketing
commercial products at National Tradeshows with up to 2,000 attendees
per event. |
Servicing
commercial accounts for a regional wholesale firm.
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Assistant to Vice President
of Marketing and Research
Vice President of Marketing Association, Austin University
Tradeshow / Marketing Representative
Commercial Accounts - Marketing and Customer Service |
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$9,000 Salary Increase
The first resume workshop in this site shows how Fran's after
resume resulted in a $9,000 salary increase. Fran wanted a $33,000
Corporate Customer Representative job but her resume created
an image of her being at a $20,000 to 24,000 salary level --
that's $9,000 to $13,000 beneath her goal.
What Level Does Your Resume Market
You At?
If you are curious to see what level your resume is marketing
you at
then be sure to read and use the graphing techniques
in my first workshop. By graphing the job titles used in Fran's
resume it's easy to see why her resume failed
and once
you understand this
you will understand why the majority
of resumes fail. You'll then understand how to analyze your job
titles and see if you are better off using them or replacing
them with skill headings that market you more effectively.
Most People Have Job Titles that
Weaken Their Image
I estimate that at least 85% of all job seekers have job titles
unrelated to their current career goals
and that they
are much better off using skill headings rather than job titles
to land higher salaries and double and triple their interview
rates.
For example, Fran had been
a Directory Operator but in most people's minds that doesn't
sound like she's at the level of a Corporate Customer Representative
making $33,000
that's because most people don't view directory
operators as providing true customer service. Most people say
that Directory Operator sounds like someone making only $20,000.
However, by using the 12 Questions in my Proven Resumes Series,
Fran wrote a new description of her duties as a Directory Operator
that described her being selected out of 100 Directory Operators
to provide specialized Customer Service to the Governor's Office
and Political Dignitaries in the Washington State Capitol
now that information begins to change our image of Fran doesn't
it? That makes her sound much more like someone being able to
command $33,000.
Which sounds like a better
match for the $33,000 Corporate Customer Service Representative
goal
her old job title of Directory Operator
or
a skill heading like Customer Service Representative to State
of Washington Account. In Fran's actual resume we used the heading
of Customer Service Representative but you can see how you can
play with skill headings to control and elevate your image
this is one strategy I explain in detail with examples throughout
my book, Proven Resumes: Strategies That Have Increased Salaries,
and one of the strongest things I can offer you as a resume writer
just in case you don't have the time or patience to write
your own.
Going from 0% to 100% Interview Rate
By using skill headings that matched her goal, Fran went from
a 0% interview rate to a 100% interview rate -- meaning none
of her prior resumes had landed an interview but her new resume
landed an interview for each position she applied for.
Click here to learn other
ways we improved Fran's resume and landed her a job paying $9,000
more click here
to read
my first set of resume workshops! If you've entered my site via this page, be sure
to go to my main website's home page for an overview of more
than 60
Free Resume & Job Search Workshops that include tons of Resume Tips for 45 Career Fields,
Job Search, Electronic Resume, Cover Letter, Interviewing, Networking
and Confidence Building strategies.
The testimonials throughout
my site describe salary increases ranging from $10,000 to $30,000
and more. Here's one of my most recent ones:
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Regina, the resume you wrote
caught the attention of the world's leading software manufacturer.
Thanks for helping inspire me through your thoughtful questions
and objective interpretation of my work history.
I'm sure it made a big difference
in my ability to be recognized in a competitive environment and
cross the $100,000 threshold. By the way, the offer I accepted
was an increase of $25K annually (21% increase).
Rachel Pizarro, Senior Sales
Account Executive / Operations Manager |
In Summary
As a university graduate, prioritize
your background and skills based on what is most related to the
types of jobs you want. If you have relevant internship, extracurricular
activities, volunteer or paid experience then devote the greatest
part of your resume to these skills. If you do not have "any"
related experience then list and describe the coursework, research
projects, presentations or papers you've completed that strongly
relate to your job objective and devote the greatest portion
of your resume to this information.
If you are making a career change, have
extensive experience or are graduating from a 4 year university
program, I recommend that you consider
purchasing my booklet series, Proven
Resumes: Strategies That Increase Salaries. It is targeted
for job seekers with a salary range of up to $100,000+ and provides
skill lists, skill headings and sample sentences for 40+ career
fields. It also provides extensive examples and worksheets to
help you identify your skills and market them to match the jobs
you want. For a complete description click on the link below.
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Get All The Information
You Need to Write A Bullet-Proof Resume! |
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Buy
... Proven Resumes
Strategies That Increase Salaries
$27.80
... Download the ProvenResumes Series
MS Word files
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and receive 1 (one) FREE Career-Specific Resume & Cover Letter Book from
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EET, IT / Computer Information or High School Students
These career-specific
books (36-57 pgs) were created with Adults in Technical & College
Training Programs ... generally with experience in other fields. Of
course, the High School Student book was created with High School Students
and their Teachers!
... or Hire Me ...
MASTER RESUME WRITER
PERSONNEL AGENCY OWNER
CAREER DEVELOPMENT INSTRUCTOR
UNIVERSITY JOB PLACEMENT SPECIALIST
TRAINER OF PROFESSIONAL RESUME WRITERS
TRAINER TO EMPLOYMENT SECURITY PROGRAMS
AUTHOR OF 15,000 RESUMES ... 13 RESUME BOOKS
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Need More
Information to Make a Buying Decision? |
Visit 60 Free Resume & Job Search Workshops
they illustrate the power of these materials
and will convince you they're worth far more than their price!
why risk not having critical
information that can help you
understand, control and elevate your image
to match the job and salary you want!
buy them now! |
http://www.free-resume-tips.com
Phone: 425-398-7378
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1997-2005
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