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I've worked with a broad range of professionals
within the journalism and writing field including magazine writers,
editors, technical writers, copywriters and reporters...to name
a few.
Early in my resume writing career, a client
came to me that had been a sports writer and broadcaster. Frank
had spent over $450 to have a resume created that included the
picture of a football player side stepping a tackle and tucking
the ball under this arm. The picture was very arresting and at
first I felt intimidated thinking, "How can I compete with
this." Then as I read the content of Frank's resume I had
such a feeling of being let down. While Frank had years of sports
writing and broadcasting experience his resume only included
about 3 lines describing it, and focused over half of his resume
on his high school sports activities. The resume made me wonder
if Frank was "all show and no go" as his resume presented
(not a good first impression to make with employers).
Take a moment and review a small portion from
Frank's before resume. Do the following titles present Frank
as someone who has over 8 years sports writing and broadcasting
experience?
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EXPERIENCE:
Writer, Seattle Times 1992
- Present
Broadcaster, KXIX Radio
1992 - 1995
Newspaper Reporter, Mercer
Island News 1988 - 1992
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Now take a look at the skill headings that
Frank and I created while writing his resume. Does this new resume
information present him as being much better qualified and worthy
of a higher salary offer? Of these two examples who would you
call to interview for a sports writer position?
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Sports Writer, Seattle Times
1992 - Present
Major League Sports Event Coverage
Daily
and Weekly Writing Assignments
Sports Celebrity Interviews and Reporting
Sports Broadcaster, KXIX Radio
1992 - 1995
Sports Talk Show Programming
Interviews
and Sports Guest Scheduling
Sports
- Newspaper Writer, Mercer Island News 1988 - 1992
Sports
Reporting
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Now let's look at how Frank can use numbers
to describe some of his most important impressive achievements
as a Sports Writer.
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Developed and wrote over 300 published sports
event articles focusing on major league sports events and featuring
interviews with leading celebrities including Michael Jordan
and Ken Griffey Junior. |
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Hosted #8 ranked, sports radio program for KXIX
Radio with audience of 600,000. |
As Frank's after resume illustrates, identifying
your unique skills and abilities and slanting them to sound like
the journalism and writing positions you want is critical to
landing more interviews and higher salary offers.
$9,000 Salary Increase
The first resume workshop in this site shows how Fran's after
resume resulted in a $9,000 salary increase. Fran wanted a $33,000
Corporate Customer Representative job but her resume created
an image of her being at a $20,000 to 24,000 salary level --
that's $9,000 to $13,000 beneath her goal.
What Level Does Your Resume Market
You At?
If you are curious to see what level your resume is marketing
you at
then be sure to read and use the graphing techniques
in my first workshop. By graphing the job titles used in Fran's
resume it's easy to see why her resume failed
and once
you understand this
you will understand why the majority
of resumes fail. You'll then understand how to analyze your job
titles and see if you are better off using them or replacing
them with skill headings that market you more effectively.
Most People Have Job Titles that
Weaken Their Image
I estimate that at least 85% of all job seekers have job titles
unrelated to their current career goals
and that they
are much better off using skill headings rather than job titles
to land higher salaries and double and triple their interview
rates.
For example, Fran had been
a Directory Operator but in most people's minds that doesn't
sound like she's at the level of a Corporate Customer Representative
making $33,000
that's because most people don't view directory
operators as providing true customer service. Most people say
that Directory Operator sounds like someone making only $20,000.
However, by using the 12 Questions in my Proven Resumes Series,
Fran wrote a new description of her duties as a Directory Operator
that described her being selected out of 100 Directory Operators
to provide specialized Customer Service to the Governor's Office
and Political Dignitaries in the Washington State Capitol
now that information begins to change our image of Fran doesn't
it? That makes her sound much more like someone being able to
command $33,000.
Which sounds like a better
match for the $33,000 Corporate Customer Service Representative
goal
her old job title of Directory Operator
or
a skill heading like Customer Service Representative to State
of Washington Account. In Fran's actual resume we used the heading
of Customer Service Representative but you can see how you can
play with skill headings to control and elevate your image
this is one strategy I explain in detail with examples throughout
my book, Proven Resumes: Strategies That Have Increased Salaries,
and one of the strongest things I can offer you as a resume writer
just in case you don't have the time or patience to write
your own.
Going from 0% to 100% Interview Rate
By using skill headings that matched her goal, Fran went from
a 0% interview rate to a 100% interview rate -- meaning none
of her prior resumes had landed an interview but her new resume
landed an interview for each position she applied for.
Click here to learn other
ways we improved Fran's resume and landed her a job paying $9,000
more click here
to read
my first set of resume workshops! If you've entered my site via this page, be sure
to go to my main website's home page for an overview of more
than 60
Free Resume & Job Search Workshops that include tons of Resume Tips for 45 Career Fields,
Job Search, Electronic Resume, Cover Letter, Interviewing, Networking
and Confidence Building strategies.
The testimonials throughout
my site describe salary increases ranging from $10,000 to $30,000
and more. Here's one of my most recent ones:
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Regina, the resume you wrote
caught the attention of the world's leading software manufacturer.
Thanks for helping inspire me through your thoughtful questions
and objective interpretation of my work history.
I'm sure it made a big difference
in my ability to be recognized in a competitive environment and
cross the $100,000 threshold. By the way, the offer I accepted
was an increase of $25K annually (21% increase).
Rachel Pizarro, Senior Sales
Account Executive / Operations Manager |
In Summary
If the examples above make sense,
then you may want to consider purchasing my booklet series, Proven Resumes: Strategies That Increase
Salaries. It will take you through the steps that Frank
followed to create the skill headings he used in his resume as
well as statements like those shown above.
It is targeted for job seekers with a salary
range of up to $100,000+ and provides over 2,000 skills, skill
headings and sample sentences including a list for journalism
positions including writer, reporter and copywriter--as well
as lists for 39 other career fields. It also provides extensive
resume examples and worksheets to help you identify your skills
and market them to match the jobs you want. For a complete description
click on the link below.
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Get All The Information
You Need to Write A Bullet-Proof Resume! |
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Buy
... Proven Resumes
Strategies That Increase Salaries
$27.80
... Download the ProvenResumes Series
MS Word files
in 5 minutes or Less!
and receive 1 (one) FREE Career-Specific Resume & Cover Letter Book from
list:
Teachers, Accounting,
CAD/Drafting, College Students, Customer Service,
EET, IT / Computer Information or High School Students
These career-specific
books (36-57 pgs) were created with Adults in Technical & College
Training Programs ... generally with experience in other fields. Of
course, the High School Student book was created with High School Students
and their Teachers!
... or Hire Me ...
MASTER RESUME WRITER
PERSONNEL AGENCY OWNER
CAREER DEVELOPMENT INSTRUCTOR
UNIVERSITY JOB PLACEMENT SPECIALIST
TRAINER OF PROFESSIONAL RESUME WRITERS
TRAINER TO EMPLOYMENT SECURITY PROGRAMS
AUTHOR OF 15,000 RESUMES ... 13 RESUME BOOKS
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Need More
Information to Make a Buying Decision? |
Visit 60 Free Resume & Job Search Workshops
they illustrate the power of these materials
and will convince you they're worth far more than their price!
why risk not having critical
information that can help you
understand, control and elevate your image
to match the job and salary you want!
buy them now! |
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Phone: 425-398-7378
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1997-2005
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